3 Reasons Why Should You Partner With Us
We play devil's advocate
We work with you to challenge business assumptions. The idea is to fail quickly and break business or technical aspects of the idea to minimise your risk and maximise your chance of finding a viable product.
Our Subject Matter Expert (SMEs) team brings to the table the most effective strategies in specific business domains.
Traction is not an afterthought
In the early days, Entrepreneurs primarily focus on building a product or service. It is only when their launch gets a lukewarm response are they alerted to the importance of building traction. Most good ideas fail because generating traction was an afterthought.
We help you have a well thought out customer engagement and conversion strategy in place from the word go.
We Are Entrepreneurs
With over 35 years of entrepreneurial experience, we know what it takes to build a business from the ground-up.
With services that range from strategy to branding and marketing, backed by a strong technology and execution team, we will be your co-founder in planning, launching and building your business.
With a Masters from BITS Pilani, Anand promoted Primex, now a USD 10mn enterprise and a JV with the Vedanta Group. He was previously the Program Manager for BizTalk, a USD 100m product at Microsoft. Over the last many years, Anand has helped startups and brands course correct, find direction and solidify their strategy.
A Chartered Accountant, Niranjani comes with rich experience from UBS and Deloitte. She was the CFO of Primex owning finance, fund raise and legal since inception. Over the past decade, Niranjani has focused on helping brands tell their stories.